Web development is expediting at an aggressive rate. Better and user-friendly interfaces are in demand. When it comes to developing a successful web application there are a number of factors defining that success. Customers are eager to know different aspects of your product such as its cost, look and feel, and value for money. To know about the company details, customers may visit the company’s website, mobile apps and social media platforms. Thus, it is important how you interact and respond the customers.
We have been listening to our clients and have understood some of the problems being faced in developing Web Applications

1. User Interface and User Experience

Think a decade ago, the web was a completely different place. Smartphones don’t exist. Simpler and customer oriented web application are highly expected now. Sometimes it’s the small UI elements that make the biggest impact. In the era of Smartphones, websites should be responsive enough on the smaller screens. If your web applications frustrate or confuse users, then it is difficult to maintain your customer’s loyalty for your website. Website navigation is another part often neglected by developers. Intuitive navigation creates a better user experience for the website visitor. Intuitive navigation is leading your audience to the information they are looking without a learning curve. And when the navigation is intuitive, visitors can find out information without any pain, creating a flawless experience preventing them from visiting the competitors.

2. Scalability

Scalability is neither performance nor it’s about making good use of computing power and bandwidth. It’s about load balancing between the servers, hence, when the load increases (i.e. more traffic on the page) additional servers can be added to balance it. You should not just throw all the load on a single server but you should design the software such that it can work on a cluster of servers. Service-oriented architecture (SOA) can help in improving scalability when more and more servers are added. SOA gives you the flexibility to change easily. Service oriented architecture is a design where application components provide services to other components through the communication protocol, basically over a network.

3. Performance

Generally, it is accepted that website speed has the major importance for a successful website. When your business is online every second counts. Slow web applications are a failure. As a result, customers abscond your website thus, damaging your revenue as well as reputation. It is said that think about performance first before developing the web application. Some of the performance issues are Poorly written code, Un-Optimized Databases, Unmanaged Growth of data, Traffic spikes, Poor load distribution, Default configuration, Troublesome third party services, etc. A content distribution network (CDN) is globally distributed network of proxy servers deployed in multiple data centers. It means instead of using a single web server for the website, use a network of servers. Some of the benefits of CDN are that the requests on the server will be routed to different servers balancing the traffic, the files are divided on different CDNs so there will be no queuing and wait for downloading different files like images, videos, text, etc.

4. Knowledge of Framework and Platforms

Frameworks are the kick start for development languages: they boost performance, offer libraries of coding and extend capabilities, so developers need not do hand-coding web applications from the ground up. Frameworks offer features like models, APIs, snippets of code and other elements to develop dynamic web applications. Some of the frameworks have a rigid approach to development and some are flexible. Common examples of web frameworks are PHP, ASP.Net, Ruby on Rails and J2EE. Web platforms provide client libraries build on existing frameworks required to develop a web application or website. A new functionality can be added via external API. Developers and small business owners should have a clear understanding of their company needs related to website and application development. Information delivery and online presence would require a simple web platform such as WordPress or Squarespace but a selling product requires an e-commerce platform such as Magento, Shopify. WooCommerce or BigCommerce). While choosing the perfect platform one should also consider technical skills, learning curve, pricing, customization options and analytics.

5. Security

In the midst of design and user experience, web app security is often neglected. But security should be considered throughout the software development life cycle, especially when the application is dealing with the vital information such as payment details, contact information, and confidential data. There are many things to consider when it comes to web application security such as denial of service attacks, the safety of user data, database malfunctioning, unauthorized access to restricted parts of the website, etc. Some of the security threats are Cross-Site Scripting, Phishing, Cross-Site Request Forgery, Shell Injection, Session Hijacking, SQL Injection, Buffer Overflow, etc. The website should be carefully coded to be safe against these security concerns.
Web development can be deliberately difficult as it involves achieving a final product which should be pleasing, builds the brand and is technically up to date with sound visuals.

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The article was originally published at the Maruti Techlabs .

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